Concord Grape Belt Heritage Area

Chautauqua County, NY

Applied Expertise

  • Interpretive Planning
  • Public Involvement
  • Heritage and Tourism
  • Urban Design
  • Economic Development


The state designated Concord Grape Belt Heritage Area in Western New York is the largest grape growing and production region in the eastern United States. With its rolling landscapes and attractive village centers, the area has great tourism appeal and potential. But with farming in decline and the Concord grape culture in transition it faces the challenges of preserving its traditional way of life and developing a strategy to sustain itself.

The purpose of the management plan is to identify strategies to promote the long term viability of the grape industry, preserve the region’s unique cultural and heritage resources and enhance tourism and recreation opportunities. In addition to the development of an Opportunities Plan based on the identification of character areas, key features of the management plan include a comprehensive database of scenic and intrinsic resources, an interpretive program with themed storylines, a regional wayfinding plan and a marketing and promotions strategy. Even as the plan was being adopted, it was also being implemented, including the completion of construction of a grape interpretive center.


2011 Planning Excellence Award - Grassroots Initiative, Upstate NY Chapter of the American Planning Association

2011 Merit Award of Achievement - Research, Historic Preservation & Communication, NY Upstate Chapter of the American Society of Landscape Architects

2011 Best Practice, WNY Section of the Upstate NY Chapter of the American Planning Association

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